At High Point Real Estate Group, we set out to create a brokerage that is decidedly different. Here are 10 ways our modern and simple business model is helping to create the most client — and agent — friendly program in the market.
No marketing tool is more important for your listings than high-quality photography. That’s why we recently partnered with local real estate photography firm VillaPic to offer professional photography services for our listings — all at no cost to you or your clients. In 2016, listings featuring our photography service sold 50% faster than all other homes on the market.
Please give us just a moment to vent: Junk fees are one of our biggest pet peeves in today’s real estate industry. We simply don’t believe that charging additional fees to our clients is good business. And when those fees don’t go toward any actual services, it’s just wrong. Plain and simple—the commission we charge our clients is the only fee we receive from a sale.
At High Point, we keep it simple. You choose one of these three fee structures that’s right for you:
2016 was another record-breaking year for High Point. In Summit, Stark, Portage, and Medina counties we saw a 30% increase in sales. That’s more than triple the average brokerage growth of 9% in those same counties. Here’s more information about our 2016 growth.
Real estate is a local business, and it deserves a local focus. Every individual associated with High Point Real Estate Group lives and works in our Northeast Ohio market. That means we’re able to rise above HGTV myths and national corporate office mandates to customize our programs with services that are effective and efficient for our local buyers and sellers.
From attractive yard signs and posts to professional business cards and photocopies, our agents do not pay a dime for essential business items. We also include a wide variety of marketing services including professional headshots, graphic design, listing photography, and custom digital design services—at no additional cost.
We value your work as an independent contractor and do not require you to come to the office for floor duty or frequent sales meetings (our broker has this thing about meetings). Your time is best spent with your clients practicing real estate. We also value independence and do not use in-house affiliate lenders or title companies. We’re happy to help guide you, but otherwise, feel free to choose your own professional service partners without undue pressure from us.
As a local real estate company, we have a vested interest in the communities where we live and work. In addition to being involved our local communities, High Point makes a commitment to contribute a portion of our annual profit to supporting local nonprofit organizations.
As you can tell, being different is integral to who we are, and that’s what marketing is about. It’s explaining to potential customers what makes you different from the person next to you. That’s why we focus on developing your personal brand in a way that preserves your values, tells your story, and helps you stand out in the crowded real estate market.
You’re still reading this? Sounds like we might be a good fit (or you’re just really bored). Either way you should give us a call or send us an email. Anyhow, we’ll just end with this: We like to work with nice, easy-going people who put their clients first.
For more information, email firstname.lastname@example.org or call broker/owner Matt Lasher at 330-328-7670. If he doesn’t answer right away he may be actively engaging in a deep philosophical conversation with his two-year-old son. Just leave a message and he’ll call you back.